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Mid Valley Shopping Center
Survey Results

The Stanley Group, LLC, the new owner of the Mid Valley Shopping Center, is proposing extensive alterations to the center and rebranding it as "The Marketplace @ Carmel Valley." An ad hoc committee of community members agreed to produce this dozen-question survey to learn how the community is responding to proposed changes. The survey was open to the entire Carmel Valley community and was distributed widely through various groups and shared by individuals and through social media. Nearly eleven-hundred local residents responded.

The PDF of the quantitative results is available at the link. The comments are under analysis and will be released shortly. The respondents represent the entire community. This process was not limited to any group or limited to members of the Carmel Valley Association.

The answers and comments will be used to inform the owner and the County as the process goes forward. The graphics are from the Stanley Group website and plans submitted to the County. The survey was anonymous, with emails collected only to assure one answer per person. Stay tuned for the next CVA forum on this issue.

If you have a technical problem or questions, call Luana Conley at 659-4958.

Read the Survey Results

CVA has commissioned the firm of Page & Turnbull to assess the historic and architectural value of the Mid-Valley Shopping Center:

Link to Page and Turnbull's report
including a letter from the developer's consultant and P&T's response.

Letter to the Valley Community from the Developer

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Carmel Valley Association is one of the oldest, largest, and most successful community organizations in Monterey County. We are entirely volunteer, with no paid employees.

Our mission: To preserve, protect and defend the natural beauty, resources and rural character of the Carmel Valley. We accomplish it by working with residents, businesses, and government.

CVA was instrumental in the adoption of the Carmel Valley Master Plan and recently settled a lawsuit with Monterey County regarding traffic measurement and capping future development on very favorable terms for our valley.

Our volunteer experts represent Carmel Valley's interest, testifying before governmental bodies concerning development, water, traffic, road signs, and other environmental issues.

We keep valley residents informed about important issues and events with our weekly email Bulletin, which is sent to over 1,000 residents, and our quarterly Newsletter, which is mailed to over 7,000 valley addresses.

Member Richard Cheatham has created a new video about our beautiful Carmel Valley and CVA's role in preserving it.

View Richard's Video

 

Here are 7 GREAT REASONS to Join Us in Our Successful Efforts
to protect Carmel Valley’s Scenic Beauty and Quality of Life:

1. YOU LIVE IN CARMEL VALLEY
AND WANT TO PRESERVE AND PROTECT THIS SPECIAL PLACE.

2. YOU ARE CONCERNED ABOUT
TRAFFIC, WATER, SAFTEY, AND FLOODING.

3. CVA REPRESENTS THE INTERESTS OF ALL OF US
WHO LIVE OR OWN PROPERTY
IN CARMEL VALLEY.

4. CVA HAS A LONG, VIGOROUS AND EFFECTIVE RECORD
OF PROVIDING ASSISTANCE AND GUIDANCE
TO THE COUNTY ON VALLEY ISSUES.

5. OUR WEEKLY EMAIL BULLETIN AND QUARTERLY NEWSLETTER
ARE THE ONLY PUBLICATIONS
ENTIRELY DEVOTED TO VALLEY ISSUES AND EVENTS.

6. WE ARE ALL VOLUNTEER,
AND OUR STRNGTH IS IN NUMBERS.
YOUR MEMBERSHIP COUNTS!

7. WE ARE THE EYES AND EARS OF CARMEL VALLEY!
PLEASE JOIN US TODAY!

If you live, work, or own property in Carmel Valley, please join us today!
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